Achieving success in your freelance consulting business could be daunting if you’re not equipped with the top secrets that guarantee success. Of course, it will take you longer time to cut dawn a tree if you’re not equipped with the right tools. Hence, whether you are just starting out or you are a struggling consultant, with the right tactics, you don’t have to keep trying and tackling a long and growing to-do list, before you can achieve desire success in your consulting career. I will like to share with you the top three secrets you need to focus on to achieve a sizeable result in your freelance consulting business. So, I advise that you should read on if you’re eager to learn the three secrets to a successful consulting business.
The truth is that if you can spend your time doing each of the following three secrets I’m about sharing with you, then, achieving success will become inevitable. These ideas if followed strictly will help to increase your revenue tremendously like no other activity. In fact, you will soon be able to achieve more with improved focus and less distractions. So, if growing your consulting business is of top priority to you, I advise you not to underestimate the power of the three secrets I’m about to share with you. Now, let’s do it!
Secret Number 1: Focus on Serving the Already Returning Clients
You have limited efforts to expend in a day. So, to achieve the most from your limited time, it important to make it your first priority on daily basis to serve your paying clients diligently. Doing otherwise will only drains you of your strength and delays your success. Spending your productive hour to serve your paying clients help you to function optimally and puts you in the good book of your clients. If you always start your day focusing on meeting the needs of your clients, you will soon become the go-to consultant in your chosen niche in the freelance consulting industry.
So, your priority should always be to serve your paying clients first. In order to achieve this consistently, all you need to do is to have a clear plan for each day on what you need to do to serve them in the best possible way. Of course, your paying clients deserve services with exceptional values from you in exchange for their patronage and loyalty. So, expending 30-50% of your time on this objective won’t be a bad idea. Remember, your client is the king! They are the lifeblood of your business. Without clients, your business is as good as dead.
Secret Number 2: Work on Your Leads to Close More Deals
The next best thing you must do on daily basis after serving secured and already paying clients is to source for more clients so as to increase your bottom line. Why is this so important? Working on the leads you have in your pipeline helps you to always have on-going project at hand. If you are consistent with this approach using the right strategies, a significant number of your prospects will soon become paying clients.
In order to achieve this fit, you will need to learn what type of marketing strategy works best for your specific niche and in specific situation. Once, you’re able to take the right approaches toward improving your marketing strategy, getting the desired results will become a child’s play. Some of your daily activities should include proactively follow up with leads, arrange for meetings with prospects, engage clients in meaningful conversations, and make necessary calls. This approach, if adhere to religiously will certainly grow your revenues beyond your imagination. It won’t be a bad idea if you’ve decided to spend 25-40% of your time to actualize this goal.
Secret Number 3: Effective Marketing and Lead Generation
This consulting business secret is very important if you want to remain in business. In fact, effective marketing strategy should be at the top of your funnel when planning your freelance consulting business strategies. Marketing and lead generation are activities you must consistently engaged in so as to bring more leads to your pipeline. If you fail at doing your marketing effectively, your consulting business will experience a severe lack of projects to work on and other associated benefits.
This secret will work for you if you can learn that strategic marketing tactics that will fill your pipeline quickly. What works for other people might not work for you. It is not a one-size-fits-all approach. Hence, it is important that you select the right marketing strategy that is right for you. If you adopt the kind of marketing that works for your specific situation, you will soon be able to take the right actions to improve your conversion rate. Ultimately, you will soon start to get results. Thus, devoting about 25-40% of your time towards achieving this goal will be a good investment of your time.
These ideas might look like open-secrets to you, not every consultant is consistent about applying them every day. That’s the point. Daily application of the three secrets makes the different in your output. Be consistent with your efforts and ensure you range the time committed to each of the ideas in percentages so you won’t focus too much on a single one at the detriment of the others.
The aspect of the ideas you might want to focus mostly will depend largely on your experience in the industry. If you’re just starting out you might want to spend more time on building your pipeline. Even if you’re a seasoned a consultant, focusing on these three secrets may prove to be valuable to growing your freelance consulting business? There is hardly any meaningful activity associated with growing your business that won’t fit into one of these three consulting secrets. The bottom line is that if you really want to achieve tremendous results for your business, organizing your time on daily basis by leveraging on the use of the above-mentioned three secrets could be so priceless for you.